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Free UAE Delivery on Orders Over AED 150
Free UAE Delivery on Orders Over AED 150
Four 'Just Gentle' children's deodorant bottles in various flavors on a light background Four 'Just Gentle' organic Kids deodorant bottles with colorful labels on a beige background

The first deodorant made for kids

Aluminium-free, gentle, properly effective. For active kids from age 5.

The first deodorant made for kids

Aluminium-free, gentle, properly effective. For active kids from age 5.
Shop Kids Deodorants
Two bottles of 'Just Gentle' baby wash with a natural background Two bottles of Just Gentle 'Baby Hair & Body Wash' on a textured fabric background

Made ultra gentle for every tiny moment

Organic baby care. ECOCERT-certified ingredients. Since 2013

Made ultra gentle for every tiny moment

Organic baby care. ECOCERT-certified ingredients. Since 2013
Shop the Baby range
Two bottles of Baby and Kids' Sunscreen with a yellow mesh bag on a wooden surface. Just Gentle

Sun, sand, splash... sorted!

Sunscreen, mosquito repellent, after-swim hair care - gentle organic care for UAE summers.

Sun, sand, splash... sorted!

Sunscreen, mosquito repellent, after-swim hair care - gentle organic care for UAE summers.
Shop the summer kit

Welcome to Just Gentle

Just Gentle is a natural skincare brand founded in 2013, specializing in ECOCERT-certified organic products for babies, kids, and teens. Every formula is dermatologist-tested, free from harsh chemicals, and designed for sensitive skin from day one. Just Gentle products are available across UAE and KSA - in leading pharmacies, baby stores, and online at justgentle.me - making clean, gentle skincare accessible to families across the Gulf.

Shop by Stage

ECOCERT-Certified Organic

Our ingredients meet strict international organic standards

Dermatologist Tested

Safe and approved for babies, kids & teens

Aluminium-Free Deodorants

Gentle formulas from age 5+

Free UAE Delivery

On all orders over AED 150

Shop by concern

Also available with our partners

Coolest Addition

Introducing our latest after sun gel

Coolest Addition

Introducing our latest after sun gel
Try it now

Daily Glow... Coming Soon

Natural Kids' Face Moisturizer

Daily Glow... Coming Soon

Natural Kids' Face Moisturizer

Frequently Asked Questions

Is Just Gentle really organic?

Yes. Just Gentle products are made with ECOCERT-certified organic ingredients, meeting strict international standards for natural and organic cosmetics ingredients. The certification is independently verified, no greenwashing.

What age are Just Gentle deodorants for?

Just Gentle deodorants are formulated for children aged 5 and up, one of the few aluminium-free deodorants made specifically for young kids. They are free from aluminium salts and alcohol, with 100% Natural antibacterial agents certified by ECOCERT.

Where is Just Gentle available in the UAE?

Just Gentle is available online at justgentle.me with free delivery across the UAE on orders over AED 150. We're also stocked in select pharmacies and baby stores nationwide across the UAE and KSA.

Is Just Gentle sunscreen reef-safe?

Yes — Just Gentle sunscreen uses mineral filters that are reef-safe and free from oxybenzone and octinoxate, making it safe for kids, sensitive skin, and the environment.

Is Just Gentle suitable for sensitive skin?

Just Gentle products are dermatologist-tested and formulated without parabens or sulphates, with gentle, skin-friendly fragrances, ideal for babies and children with sensitive or eczema-prone skin.

Does Just Gentle ship to Saudi Arabia?

Yes — Just Gentle ships to KSA and is also available in select retail stores across Saudi Arabia. International shipping rates apply at checkout.