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Free UAE Delivery on Orders Over AED 100
Child sitting poolside with a sun-shaped pattern of white sunscreen spread across upper back and shoulder blades | Just Gentle

High-Performance Organic Care for Growing Kids

From first bath to first deodorant — ECOCERT certified, dermatologist tested, parent approved.

High-Performance Organic Care for Growing Kids

From first bath to first deodorant — ECOCERT certified, dermatologist tested, parent approved.
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Just Gentle Swim & Sport Shampoo & Body Wash tubes (Fruity Fresh & Cotton Bloom) by poolside, shows chlorine-removing wash.

Swim-Proof. Chlorine-Proof. Kid-Proof.

Our Swim & Sport line removes 97% of chlorine while keeping hair soft and protected.

Swim-Proof. Chlorine-Proof. Kid-Proof.

Our Swim & Sport line removes 97% of chlorine while keeping hair soft and protected.
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Just Gentle Natural Kids Deodorants. Free from aluminium and nasties. Range includes, unscented, cool, sport and bloom scents

First Deodorant? Make It Safe.

100% aluminium-free. 4 scents. Organic ingredients kids trust. Zero embarrassment.

First Deodorant? Make It Safe.

100% aluminium-free. 4 scents. Organic ingredients kids trust. Zero embarrassment.
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Every Stage, Covered

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Not Sure Where to Start?

Not Sure Where to Start?

Answer 4 quick questions and get a personalized routine — tailored to your child's age, activities, and skin needs.

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Made by two Mums

Just Gentle Kids Sooo Soft Hair Conditioner tube on bathroom counter while child rinses hair, with playful ladybug graphics.

Just Gentle

Nurture the Natural Way

At Just Gentle, we create organic, plant-based skincare for babies and kids—from hypoallergenic shampoos and soothing lotions to eco-friendly home cleaners. Every product is crafted to gently protect your child’s delicate skin using natural ingredients like aloe vera, chamomile, and calendula.

Our Story

We create organic, hypoallergenic skincare for babies and kids—plant-powered, gentle, and chemical-free.